A small community college in South Georgia, Darton was losing thousands of potential students to four-year colleges in larger markets.
......But our research found that students transferring from Georgia's two-year schools actually fared better as juniors and seniors at the schools they transferred to than the students who had started there. So our TV, print and collateral hammered that theme.
......Enrollment, which had been stalled at 2,600 for the previous six years (through 1998), soon began a steady growth trend. By the fall of 2002, enrollment stood at 3,300, a 27% increase.