For over ten years, this was simply the most successful collegiate marketing campaign in America.
......When we started work for Albany State, they were looking back at five years of declining enrollment. Within 18 months they had become the fastest-growing college in Georgia. Over the next five years, enrollment jumped from 1850 to over 3600.
......The things that made Albany State so attractive had always been there. They just needed to find the right way to tell their story to their potential students.
......We helped them do it, and the rest,
as they say ...